Media
 
 


Weblogs


A Little Less Conversation, a Little More Action

2010-03-16 17:56:14| Marketing & Strategy Innovation Blog

If there is one event I would have hoped to attend this year, it is the Marketing 2.0 Conference which is taking place in Paris later this month. Put together by Nils Andres of the Brand Science Institute, it features a lineup of remarkable individuals to talk about the future evolution of marketing as we know it. Alas, travels take me elsewhere, so I will have to rely on blogs, Twitter and whatever shows up on Slideshare afterwards.


Tags: more little action conversation

Category: Weblogs
 

Innovation Is Getting out from under a Street Lamp

2010-03-16 16:34:54| Marketing & Strategy Innovation Blog

Legendary 3M inventor of the Post-it Note, Art Fry, shares his words of wisdom on innovation, creativity and getting disruptive products into the market. A wonderful read for all innovators, designers and entrepreneurs.


Tags: under street innovation lamp

Category: Weblogs
 

When Fancy Fonts Work

2010-03-16 16:02:54| Marketing & Strategy Innovation Blog

Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I’m going to tell you that there is one situation where fancy, hard to read fonts can actually work better than simple ones. If you are selling a costly product, describing it using a hard to read font will suggest to the viewer that more effort went into creating that product. As part of their ongoing cognitive fluency research, Hyunjin Song and Norbert Schwarz of the University of Michigan found that restaurant menus are one such case.


Tags: work fancy fonts fonts fancy

Category: Weblogs
 

Columnists


Skype 2.0 beta

2010-03-17 03:42:19| PC Magazine Software Product Guide


Tags: beta skype

Category: Columnists
 

Seesmic Eyes Platform Status with Plug-ins, Phone App

2010-03-17 03:42:19| PC Magazine Software Product Guide

On Tuesday, Seesmic announced a new app platform, based on Microsoft's Silverlight technology, that will eventually allow plugins to be integrated within the framework. Seesmic also announced a version for Windows phones.


Tags: phone status eyes platform

Category: Columnists
 

Video: One-on-One with the Man Behind Internet Explorer

2010-03-17 03:42:19| PC Magazine Software Product Guide

Dean Hachamovitch played master of ceremonies at a recent preview of the new Internet Explorer 9 platform, and at this week's MIX10 IE9 unveiling, but, for Microsoft and its venerable browser, he is much, much more than a mere MC.


Tags: internet video man explorer

Category: Columnists